The marketing mix didn't start as four neat letters. Neil Borden's original framework had twelve moving parts — and what happened next is a masterclass in how ideas evolve to meet the demands of their era.
March 31, 2026In an age of constant notifications and open-plan offices, the ability to focus deeply on demanding cognitive tasks has become both rare and incredibly valuable.
March 20, 2026The world will not slow down for you. The chaos is not going away. But you can find an anchor within yourself that no storm can shake.
March 15, 2026Every generation faces a technology that threatens to make certain human skills obsolete. The people who thrive are those who learn to collaborate with the machine, not compete with it.
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